Kraft at Safeway
Kraft is one of the largest and most recognizable brands in the US today. They provide delicious, versatile products that are staples in our everyday meals. They recently manufactured a new pouch for their grated cheese that allows the product to stand up on the kitchen counter while preparing a meal, thus reducing waste from spillage. Various bloggers were asked to pick up one of the new designs at their local Safeway store and showcase one of their favorite recipes for readers. Check out some of the mouth-watering recipes that My 3 Monsters, Dukes and Duchesses and Gluesticks featured!
White Cloud Bath Tissue
White Cloud
is a premium brand of toilet paper available exclusively at Walmart locations. Its improved quality 2-ply Ultra Strong & Soft and 3-ply Ultra Soft & Thick bath tissue are available in a 16-count package at the same price as competitors’ 12 packs. To show how great the premium products are, White Cloud launched the “Free 4 All” campaign, giving customers a coupon for 4 free rolls if they went and liked White Cloud on Facebook and shared the “Free 4 All” promotion. If they simply liked the brand on Facebook, but did not share the promotion, they received a $1 off coupon. Several bloggers directed readers to the coupon offer and detailed why the premium bath tissue was perfect for their families. See what Artzy Creations, Bargain Briana, and Bargain Hound like about White Cloud!
IKEA Foundation
You may know and love IKEA as an affordable and modern furniture company. What many may not know about is their dedication to communities and social entrepreneurship. The IKEA Foundation fights child labor, specifically in India. IKEA aims to improve a child’s fundamental needs: home, health, education and a sustainable family income. Bloggers were asked to share their thoughts on the issue and the IKEA Foundation’s plans of action. Check out what Our Family World, Life Your Way, and Clarks Condensed had to say!
Bacardi
Bacardi has been manufacturing world famous liquor for over 150 years. As a promotion for the brand, they offered up a trip to the World Cup through the BACARDI Untameable Fan contest. To enter, fans uploaded pictures of a selected possession they would ultimately sacrifice in order to win an all-expenses paid trip for themselves and a guest to one of the countries whose team played in the final World Cup match! Multiple sports blogs got in on the action and featured their own untameable sacrifice, all while encouraging readers to enter. Check out the competition at Baller Status, Gunaxin, and World Soccer Talk!
