Sponsored Social is Another Way Allison+Partners is Reimagining Communications for Clients
March 24, 2015 – ORLANDO, FL – Allison+Partners, recently named PRWeek’s “2015 Midsize Agency of the Year,” has partnered with Sponsored Social leader IZEA Inc. (OTCQB:IZEA) to implement the company’s IZEAx platform.
“As clients turn to Allison+Partners to create the world’s most dynamic communications strategies, sponsored social has emerged as one of the most highly-recommended elements of campaign work,” said Cathy Planchard, senior partner responsible for Allison+Partners’ expanding research and content marketing capabilities. “We are seeing great returns on including it in the strategic mix, and I expect that to grow as social media and influencer campaigns become more interwoven into brand strategy.”
IZEAx allows brands, or agencies who work on their behalf, to find and connect with creators to bring stories to life through paid content campaigns. In the company’s annual “State of Sponsored Social” report, IZEA found that marketers who have recently utilized the platform say Sponsored Social is more effective than any other marketing approach including experiential marketing, celebrity endorsements, online display and traditional television, radio and print advertising.
One of the most important factors in Allison+Partners’ choosing IZEA’s platform is the company’s strict adherence to the FTC guidelines regulating Sponsored Social. IZEA advised the FTC in crafting the original disclosure guidelines, and IZEAx has the highest disclosure standards in the industry, requiring that each piece of content produced within the platform meets FTC guidelines.
“Forward looking agencies like Allison+Partners have found that adding Sponsored Social to their strategic mix both compliments existing campaigns and opens doors to new opportunities,” said Ted Murphy, Chairman and CEO of IZEA.
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