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The FTC has updated the “What People Are Asking” portion of its FAQ page for endorsement requirements with more direct and detailed information surrounding social media marketing.

The updates emphasize that material relationships between brands and endorsers on social media must be “clearly and conspicuously” disclosed.

The FTC’s policy hasn’t changed, but now that guidelines have been expressed, it could mean more stricture enforcement on social media.

Read the Full Article on Marketing Dive

IZEA FEATURED

From Ted Murphy, IZEA Founder & CEO

IZEA Founder and CEO Ted Murphy told Marketing Land the big issue is the lack of education in the marketing community, specifically to do with disclosure. Marketing Land notes that a 2014 IZEA survey found “29% of marketers were completely unaware of the disclosure rules and that only 10% were aware of and understand the FTC guidelines.”