Ricky Dillon, 23, who is known for creating quirky online videos, has millions of followers on Instagram and Twitter. His YouTube channel has more than 2.5 million subscribers.
When he posted a picture on Instagram of two Coca-Cola cans — one with the name Ricky on it, the other with Dillon — many of his followers were ecstatic.
“Awesome!!!!!!” one user wrote. Another urged him to sell the cans on eBay.
But a handful of viewers were less enthusiastic.
Read the Full Article in The New York Times
IZEA Featured
Data on advertisers’ use of social influencers is hard to come by. But according to a 2014 study from the content marketing company IZEA, 52 percent of marketers said they had used social influencers in the previous year. By comparison, 58 percent of marketers in the study said they had used display advertising.
