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Alibaba is close to making another big investment in a U.S. e-commerce company.

The Chinese e-commerce giant is in talks to invest around $80 million in Boxed, a New York City-based shopping app that sells bulk-size groceries and household goods and ships them to customers, according to a source. The final number may come in a bit below or above that number, this person said, and there’s still an outside chance that the deal won’t happen.

IZEA CEO Ted Murphy weighs in on what the investment would mean for online retailers, and specifically how this could impact Amazon.

Watch the Video on CNBC