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In the thick of a close presidential race, candidates are turning over every stone to attract as much support as possible. One big stone, however, seems to be left largely unturned. Most candidates are ignoring a sizeable and significant group: millennials.

This isn’t to say the candidates are not targeting them at all — they are targeting them incorrectly.

This reality was brought up in a Mark Cuban blog post. He offered some free advice for this year’s candidates: Get more involved on social.

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