Top 58 Instagram Influencers List

Instagram is full of amazing influencers, each with their own niche, voice, style, and content. There are so many influencers sharing must-follow snaps and Stories, it’s hard to know who to follow — until now.

58 Instagram influencers to check out

Olivia Jade

The daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli, it’s easy to see how Olivia was a natural to be a beauty and fashion influencer. She has 1.2M followers on Instagram and also posts regular vlogs on her YouTube channel.

Ajey Nagar

With 20.8 million followers, Ajey has built his following on funny skits and reaction videos. The popular streamer also produces content around gaming.

J Lou 

J Lou is an internet personality who gained fame through her comedy videos. Her content focuses on her multicultural background of being French and Hong Kongese. She has 697K Instagram followers and 206k TikTok followers who tune in for her videos about being bilingual and posts about meetups with celebrities.

Desi Perkins

As the founder of a skincare company and a sunglasses business, Desi has accrued 4.3 million followers on Instagram. The beauty and fashion influencer also shares personal photos of her family.

Perrie Edwards

English singer Perrie is part of the band Little Mix, although she’s also working on a solo album. She posts photos of her life, including travel and family, for her 19.4 million Instagram followers.

Jeffree Star

Despite his many ups and downs in the spotlight, Jeffree Star is one of the top Instagram influencers in the world. The makeup artist, model, singer, and songwriter launched his cosmetics line. He posts primarily makeup-related content for his 13.8 million followers.

Addison Rae

Of all the influencers on Instagram, social media star and actress Addison is one of the biggest. The young entrepreneur has 36.1 million followers and posts fashion, beauty, and lifestyle content, as well as upcoming TV and movie appearances.

David Dobrick

Popular YouTuber and pizzeria entrepreneur David has accrued 10.5 million followers on Instagram. He posts photos of his daily life, filled with travel, entertainment, family, and celebrities.

Kayla Itsines

Fitness trainer Kayla keeps her 16 million followers sweating with workout routines, exercise tips, and lifestyle content. Having recently had a baby. She also includes pregnancy and post-pregnancy programs for her fans.

Logan Paul

If you’re going to make an Instagram influencer list, you can’t omit Logan. Although he started as a YouTube creator, he now has 27 million followers on Instagram. The artist, boxer and wrestler primarily posts about his career and athletic endeavors.

Sommer Ray

Fitness model Sommer posts a lot of fashion-related content for her 24.8 million Instagram followers. She also DJs and shares photos and videos from her sets.

Jay Alvarrez

Model and daredevil Jay treats his 8.4 million Instagram followers to content taken on his travels around the globe. Whether walking a tightrope over lava, skydiving, or surfing giant waves, the risk-taker entertains fans with visually stunning images and videos.

Alexa Chung

From modeling to hosting “Next in Fashion,” Alexa is entrenched in the fashion industry. Her 6.3 million Instagram followers know they can tune in to find artistic photos of clothing, jewelry and accessories.

Zach King

Producing content that is fun, entertaining, and head-scratching has helped Zach amass 29.3 million followers on Instagram. The digital magician and illusionist creates short videos showcasing his sleight of hand and has also launched several books focused on the craft of illusion.

Huda Kattan

Beauty influencer Huda also owns her line of cosmetics and beauty products. Her 7M followers come to her for tutorials, product reviews, and beauty tips.

Liza Koshy

Award-winning actress and media personality Liza is adored by her 20.7M Instagram followers. She posts content around fashion and her public appearances, as well as her advocacy work for refugees.

Manny Gutierrez

Referring to himself as having “a daddy body with a mommy face,” Manny loves to post playful content for his 4 million followers. As the founder of Lunar Beauty, he shares frequent posts about beauty, makeup, fashion, and many photos of his close friends.

Chiara Ferragni

With her own brand of products ranging from makeup and clothes to accessories and kidswear, Chiara has grown her name around the world. Her 29.3 million followers on Instagram can also watch her streaming family series on Amazon. 

Murad Osmann

Frequent traveler and film producer Murad shares stunning visuals on his Instagram page to transport his 3.3 million followers to faraway lands. His images contain photos of his wife and child, who explore the world with him on his many adventures.

Andrea Russett

After her music video went viral on YouTube, Andrea’s career as a singer took off. She also DJs, started a clothing line and appeared in several movies. Now focused primarily on music, she has 6.9 million followers on Instagram, where she posts about her daily life, including family, food, and fun.

Jamie Oliver

World-renowned chef, cookbook and children’s book author, and activist, Jamie’s Instagram content is a mix of food he prepares, family candids, and book promotion. He also posts about his adventures, including travel, scuba diving, and socializing with friends. Jamie has 10.1 million followers on Instagram.

Savannah LaBrant

Perhaps best known for her YouTube channel, “The LaBrant Fam,” Savannah posts content about her husband and four children, as well as travel. The fashion-forward photographer manages to capture perfect moments from her life for her 7.3M followers.

Tai Lopez

Investor, entrepreneur, and author Tai made his fortune from online courses. Now the wealthy businessman shares advice with his 2.8M Instagram followers on health, wealth, love, and happiness. He also posts content showing his fierce and frequent trips to the gym.

Kelsey Calemine

Model, foodie, fashionista, and fitness enthusiast Kelsey tantalizes her 2.8M Instagram followers with frequent photos of herself in various outfits. But they’re also treated to images of food, her trips, and parties.

Caspar Lee

Caspar has been described as “content king turned entrepreneur and serial investor” but he also acts and writes his movie scripts. His 2.3M Instagram followers can see candid photos and videos from his life including his family, friends, and global travels. 

Mathilde Tantot

With her own bikini company, Khassani Swimwear, it’s not surprising that the majority of Mathilde’s Instagram photos are of her in bathing suits or lingerie. The stunning entrepreneur also gives her 8.9 million followers a glimpse into her life with pictures of her travels, meals, and animals.

Grant Cardone

Grant’s 4.7 million Instagram fans follow him to get advice from the billionaire entrepreneur, investor, and author. He shares tidbits from his life experience — successes and failures — and advice and news about financial literacy, wealth, and real estate.

Jordi Koalitic

Known by his 6.4 million Instagram followers for his stunning and creative imagery, professional photographer and artist Jordi inspires other creatives. Whether he’s taking photos of cars, people, places, or products, his work never ceases to impress or make his fans think.

Marques Brownlee

Tech-review legend and professional ultimate Frisbee player Marques posts about his two great loves on Instagram. His 4.7 million followers tune in for product reviews, in-game action shots, and stellar photography, compliments of knowing which gadgets to use.

Cristiano Ronaldo

No Instagram influencers list would be complete without mentioning Cristiano, the hunky soccer star who also models. With 621 million followers, his page is filled with product endorsements, clips and still photos from his games, and plenty of celebrations with family, friends, and teammates.

Lexi Rivera

Although social media star Lexi is the sister of YouTube celebrity Brent Rivera, she has a massive following of her own on Instagram. Her 8.1 million followers follow her to see coiffed fashion shoots and media appearances, as well as occasional handstands from the former gymnast.

Taapsee Pannu

An incredibly popular Indian actress, Taapsee has 20.6 million followers on Instagram. Her candid photos feature her working out, skiing, swimming, and dancing, but there are plenty of promotional images and videos from her acting pursuits.

Caroline Daur

German fashion blogger and model Caroline once admitted that she travels around 300 days a year and her Instagram account has social proof. Her 4.4 million followers get to see her stunning outfits for runway shows, editorial shoots, special events, and a few day-in-the-life clips.

Daniel Middleton

Daniel is a father of two who made a name for himself with his video game commentaries. The British gamer and vlogger is known by his 3.6M Instagram followers as DanTDM and his content on the platform is a mix of personal family photos and promotions for his YouTube channel.

Rickey Thompson

Model, actor, and YouTube star Rickey started with comedic videos on the now-defunct Vine. His gender-bending photos and outfits keep his 6.4 million followers coming back for more, which sometimes includes personal photos with his friends.

Julie Sariñana

Not only does Julie care about fashion and living an environmentally conscious lifestyle, but she created a nail polish company for others who share similar styles and values. Her 7.8 million Instagram followers can see a mix of content, from outfits, lifestyle, and pregnancy updates.

Mariano Divaio

Italian model and entrepreneur Mariano founded a men’s Italian e-commerce store, so it’s understandable that he’d use his Instagram page to promote it. But he also shares photos of his family, styling tips, and get-ready-with-us clips with his wife for his 7 million followers.

Simeon Panda

One of the most influential fitness pros in the world, Simeon’s Instagram page is filled with flexes, poses, and workout clips. But the entrepreneur, who owns a training system and fitness clothing line, also has a soft side. His 8.1 million followers regularly see photos of him with his wife and baby.

Lele Pons

The first Vine star to reach a billion loops on Vine, Lele is now known for her comedy, acting, singing, and social media posts. Her 53.7 million Instagram followers can see a variety of content on the Venezuelan-American’s account, including her wedding, famous friends, promotions for upcoming media appearances, and fun excursions.

Rosanna Pansino

While Rosanna is one of the highest-paid content creators on YouTube, she also has 4.4 million followers on Instagram. The baker, entrepreneur, and cookbook author fills her account with images and videos of her sweet culinary creations, outfits, family, her pups, and her Food Network series.

Virginia Fonseca Costa

American-Brazilian beauty influencer and businesswoman Virginia is known for starting dance trends and launching her own beauty line. She also launched a brand of baby products and has appeared in several of her husband’s music videos. Her 45.5 million Instagram fans now follow her for glimpses into family life with two kids, makeup and other product recommendations, and stunning outfits.

Aimee Song

Fashion blogger turned designer Aimee launched a jewelry line and apparel collection and became a bestselling author. Her sharp outfits have helped her amass 7.3 million followers on Instagram, where she also shares personal photos of her family, music festivals, and travel.

Khaby Lame

Born in Senegal, Italian social media star Khaby rose to fame with his response videos, becoming the most-followed creator on TikTok. Today, his 79.8 million Instagram followers can watch his funny videos on the platform and his real-life excursions to the Oscars, playing hoops with Snoop and stalking Idris Elba.

Camila Coelho

Fashion and beauty influencer Camila created an apparel line that sold out within minutes of its launch and starred in a Dior Makeup campaign. Today, the model and entrepreneur shares photos of her clothes, accessories, baby, and travels on her Instagram page for her 10M followers.

Jack Morris

He may look like a model, but Bali-based photographer Jack is as comfortable behind the camera as in front of it. The artist shares stunning images and videos of his luxurious lifestyle and travels, giving his 2.5 million followers a glimpse into places they might not otherwise experience.

Lilly Singh

Canadian YouTuber Lilly is an actress, late-night host, and author who has successfully crossed over to Instagram. Her 13.9 million followers can see the content of Lily hosting the Oscars pre-show, mingling with celebrity friends, and even rapping in a video.

PewDiePie

Boasting 21.3 million followers on Instagram, gamer PewDiePie is one of the top social media influencers of all time. The father-to-be focuses most of his posts on regular adventures, which include traveling, spending time with his wife, and raising his pups.

Charli d’Amelio

Of the many famous influencers on Instagram, Charli ranks among the top with a whopping 45 million followers. Although the former competitive dancer started posting dances on TikTok, she now has her docuseries, two books, a nail polish collection, a podcast, makeup and clothing lines, and a multi-product company. Her Instagram is filled with photos from her media appearances, product recommendations, and friends and family.

Lily Maymac

Sydney-based model and fashion influencer who also shares content on her travels, workout routines, and some beauty products. Her 3.6 million Instagram followers can catch up on trending fashion, including swimsuits, purses, and ready-to-wear ensembles.

Amanda Cerny

Former Playboy Playmate of the Month, Amanda is a model, actress, and activist. The health and wellness advocate shares many personal photos and videos with her 22.5 million Instagram followers, including her partner and Dalmatians.

Selena Gomez

Renaissance woman Selena is everyone’s sweetheart—whether they know her from acting, singing, or activism — as seen in her 429 million Instagram followers. Her content mixes personal and public images and videos, with family, friends, and co-stars making regular appearances.

Jaclyn Torrey

Makeup extraordinaire Jaclyn Torrey (previously Jaclyn Hill) has been sharing her love of makeup for years on both YouTube and Instagram. She’s grown her Instagram following to 8.8 million followers, sharing her passion for beauty and lifestyle. Plus, her personality is fun and will keep you laughing.

Chrishell Stause

Chrishell is an actress and real estate agent who quickly became popular due to the Netflix show “Selling Sunset.” Chrishell has a knack for fashion and selling houses, which people love to follow. She currently has 3.9 million followers on Instagram.

Whitney Simmons

Whitney is a business owner, gym-lover, psoriasis sister and mental health advocate who has taken to her large platforms to connect with other women. Her app, Alive, helps others with self-care. Whitney has 3.8 million followers on Instagram.

Zac Efron

From a teenage heartthrob to a major Hollywood star, Zac has had a successful career. With 62.1 million followers, he’s a celebrity influencer who shares about his upcoming movies and favorite products.

Steve Cook

With 2.2 million followers, Steve started by sharing his fitness journey and quickly gained popularity. He signed on with popular brands like Gymshark and continued to share his love of lifting weights. Now he also shares content about family life and lifestyle.

Alia Bhatt

Actress Alia has 82.9 million followers on Instagram. She shares her upcoming movies and television series and her regular life.

Kylie Jenner

Kylie has 400 million followers on Instagram sharing fashion, products from her businesses and life as a mother. This celebrity influencer works with brands to highlight her favorite pieces and products.