More and more brands are using social sponsorship to market a product or service. This practice, where a brand coordinates with a social influencer to promote…
The tides of marketing are changing. Millennials have now surpassed Baby Boomers in number. With 75.4 million Millennials, this demographic is now the nation’s largest…
What’s your take on McDonald’s food? Are you curious about the Big Mac’s “secret sauce?” Ever wonder what chicken nuggets are made of? McDonald’s knew…
Brands still depend on word of mouth advertising, but with social media in the mix, the message travels a little differently. Rather than two neighbors…
Companies that take on content marketing often struggle with a common question: “What should we write about?” Most businesses start their content marketing with blog…
When mobile app Letgo, which helps people sell their unwanted stuff, needed to reach a national market, it turned to influencer marketing for sponsored posts.…
ConAgra launched a campaign to encourage millennials to hit the pause button on drive-thru breakfasts, pizza delivery and Chinese takeout. Instead, the brand issued a…