“Advertisers have a responsibility to make sure that any sponsored content is marked as such. The disclosure should be clear and conspicuous, so that the reader understands there is a material relationship between the content producer and the brand.”

– Ted Murphy
Founder, Chairman & CEO
IZEA, Inc.

How to Avoid the FTC’s Ire When Advertising on Social Media

Sponsored Social Ethics Center

IZEA’s goal is to adhere to the guidelines set forth by the FTC regarding endorsements in social media. We believe we have an ethical obligation to educate and protect the brands, partners and creators we work with.

According to the FTC all disclosures should be :

  • Proximate to the information so the consumer doesn’t have to hunt for it
  • Of at least the same size as the message
  • In the same format as the message
  • Accessible on all platforms
  • Understandable by the consumer

IZEA In The News

IZEA has lead the best practices and ethics discussion since 2006. Here are some of our more recent stories.

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FTC’s endorsement guide update hints at stricter rules for social media marketers

| Ethics, In The News | 15 Jun 2015

The FTC has updated the “What People Are Asking” portion of its FAQ page for endorsement requirements with more direct and detailed information surrounding social media marketing. The updates emphasize that material relationships between…

FTC Puts Social Media Marketers On Notice With Updated Disclosure Guidelines

| Ethics, In The News | 12 Jun 2015

If you hire celebrities or influencers to talk up your brand or if you hold contests with promotional tie-ins to social media, it might be time for a proper-disclosure check…

Best Practices: FTC Social Media Requirements

| Ethics, In The News | 21 Apr 2015

Lord & Taylor’s recent Instagram push, where it tapped 50 fashion bloggers to promote the same dress, is bringing old regalatory issues back into the spotlight. By many measures, the…

2014 Creator Awareness of FTC Guidelines

2014 Marketer Awareness of FTC Guidelines

Disclosure protects the brand, the creator and the consumer.

“When it’s not obvious that it is an ad, people should disclose that they are being paid.”

– Mary K. Engle
Associate Director of the Advertising Practices Division
Federal Trade Commission

Disclosure is not just the legal thing to do…

Transparency and authenticity are the underpinnings of trust. Without trust sponsored social is ineffective for brands and detrimental to creators.