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Nylabone

As our families return to the office and the classroom, who’s thinking of the fur babies at home? Our dogs have had it good the last few years, but the sudden change in environment could lead to stress and emotional distress. Nylabone’s flavored, durable chew toys can help anxious pups settle down.

IZEA partnered with Nylabone (and some of our favorite dog influencers) to increase awareness of the brand’s Dura Chew line on social media. Our fluffy influencers’ moms and dads helped create 12 pieces of puppy-approved content showing off their new dog toys.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagements
CPM
CPE
ENG. Rate

As our families return to the office and the classroom, who’s thinking of the fur babies at home? Our dogs have had it good the last few years, but the sudden change in environment could lead to stress and emotional distress. Nylabone’s flavored, durable chew toys can help anxious pups settle down.

IZEA partnered with Nylabone (and some of our favorite dog influencers) to increase awareness of the brand’s Dura Chew line on social media. Our fluffy influencers’ moms and dads helped create 12 pieces of puppy-approved content showing off their new dog toys.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagements
CPM
ENG Rate
CPE

49.05%

ENG RATE

442K+

ENGAGEMENTS

$26.09

CPM

$0.05

CPE

49.05%

ENG RATE

442K+

ENGAGEMENTS

$26.09

CPM

$0.05

CPE

Platform
Instagram

Wanted: Good Boys and Girls

We had the excruciating task of picking the sweetest dog influencers of the pack. We sent their fur moms and dads Nylabone care packages, which they used to create content showing how Dura Chews can soothe anxiety in pets whose families are heading back to work and school.

Instagram Carousel Posts

Our dog influencers and their owners created three in-feed gallery posts demonstrating Nylabone’s bonafide chewability. This provided a wider variety of high-quality imagery to be repurposed through ContentMine™.

3

POSTS

28.89%

ENG. RATE

8.8K+

IMPRESSIONS

3K+

TOTAL ENGAGEMENTS

Ducky Nylabone IZEA case study dog

Ducky the Yorkie
@duckytheyorkie

122K
Followers

Nylabone IZEA case study dog Tamera Photo

TamaraCamera
@tamaracameraphoto

32K+
Followers

Nylabone IZEA case study dog Tonka

Tonka the Bulldog
@tonkathebulldog99

58K+
Followers

Instagram Reels

Our team of fluffs and doggos delivered three videos and a combined 77,401 engagements. @Pupnamedhattie alone garnered over 45K views and a 65.46% engagement rate.

3

VIDEOS

33.36%

ENG. RATE

285K+

IMPRESSIONS

77K+

ENGAGEMENTS

Nylabone IZEA case study dog Farah

Farah
@farahpink

61K+
Followers

Nylabone IZEA case study dog Hattie

Hattie
@pupnamedhattie

87K+
Followers

Nylabone IZEA case study dog WTFrenchie

Where’s The Frenchie
@wtfrenchie

147K
Followers

Instagram Stories

Our furry friends delivered a combined 20,331 views, a 9.14% engagement rate, and a 4.49% click-through rate. The native swipe-up function is perfect for driving traffic to the Dura Chew product page, which helps explain the success of this content type.

6

FRAMES

413

CLICKS

1,585

ENGAGEMENTS

4.49%

CTR

Nylabone IZEA case study dog Kuiper

Kuiper
@spacewhippet

156K
Followers

Nylabone IZEA case study dog Maitri Pug

Maitri Mody
@honeyidressedthepug

88K+
Followers

Nylabone IZEA case study dog Cupcake

Cupcake
@cupcakethegolden

16K+
Followers

Nylabone IZEA case study dog Space whippet
Nylabone IZEA case study dog Honeyidressedthepug
Nylabone IZEA case study dog Cupcake

“Living the life!! ❤️ ❤️”

Consumer engagement with our influencers shows that their followers are moving lower through the funnel.

Nylabone IZEA case study dog Intent to purchase

Numbers Worth Wagging About

Nylabone and IZEA worked on behalf of fur children everywhere to tell their dog parents about the brand’s Dura Chew toy line. And our dog influencers made their voices heard.

Our brand awareness campaign reached more than 1.46 million followers in August 2021 and garnered 422K engagements. The campaign’s CPE blew past our benchmark at $0.05 compared to the pet vertical standard of $1.17.

To put a finer point on it, pet owners and enthusiasts are an incredibly engaged audience. Our team of six dog influencers and their fur parents created 12 pieces of content. Even in the competitive pet vertical, our Nylabone campaign overperformed, at 49.05% versus 21% engagement rate.

IZEA’s managed services team used IZEAx Unity Suite to facilitate the Nylabone campaign. Features used to run the campaign include: Discover, Engage, Create, Transact, Distribute, and Measure.

Talk with our influencer marketing experts.