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Sparkling Ice

It’s right there in the name: Sparkling Ice’s refreshing, carbonated beverages bring a bubbly burst of flavor to your lips—all with zero sugar.

Sparkling Ice partnered with IZEA to help college athletes stay cool off the court. We timed the campaign to run during one of the biggest events in college athletics, the NCAA’s 2022 basketball tournaments—the first since the new Name, Image and Likeness (NIL) policy became official in June 2021. We sought to leverage our influencer team to increase brand awareness and engagement among college sports fans.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagements
CTR
ENG. Rate
CPE

It’s right there in the name: Sparkling Ice’s refreshing, carbonated beverages bring a bubbly burst of flavor to your lips—all with zero sugar.

Sparkling Ice partnered with IZEA to help college athletes stay cool off the court. We timed the campaign to run during one of the biggest events in college athletics, the NCAA’s 2022 basketball tournaments—the first since the new Name, Image and Likeness (NIL) policy became official in June 2021. We sought to leverage our influencer team to increase brand awareness and engagement among college sports fans.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagements
CPC
ENG. Rate
CPE

Platforms
Instagram
TikTok

Assembling Our Influencer Team

We drafted athletes across sports who’d already built audiences as influencers, sending care packages containing Sparkling Ice drinks and branded swag for each creator to share with their followers.

Case Study Sparkling Ice Instagram Photo

@mattloucel

Case Study Sparkling Ice Instagram Photo

@rnathanparis

Case Study Sparkling Ice Instagram Photo

@angelreese10

TikTok #FTW

The campaign MVP unquestionably was TikTok. Our influencers’ content performed well across the board with @Angelreese10 delivering the most engagements and views. @rnathanparis’s video with Cassidy reached a campaign-high 106.25% engagement rate.

@matthewloucel #ad I'm flipping over the full flavor of @sparklingice's zero sugar sparkling water! 15 delicious varieties. #FlavorCrew #SparklingIceMadness ♬ original sound - Matt 😉
@angelreese10 #ad As an athlete, I care about my body. Glad I have a variety of @sparklingice zero sugar sparkling water flavors #FlavorCrew #SparklingIceMadness ♬ Forever - Labrinth
@cassidycerny23 #ad Nothing we can’t reach, with the help of delicious @sparklingice ! Find near you https://bit.ly/3LqrYAd#FlavorCrew #SparklingIceMadness ♬ original sound - cassidy cerny

“Superstars!!!!!”

Consumer engagement with our influencers shows that their followers are moving lower through the funnel.

Case Study Sparkling Ice Comments Intent to purchase

A Slam Dunk in March

IZEA teamed up with Sparkling Ice to help athletes stay cool and refreshed during the NCAA basketball tournament, increasing brand awareness and engagement among college sports fans on social media.

IZEA’s managed services team used IZEAx Unity Suite to facilitate the Sparkling Ice campaign. Features used to run the campaign include: Discover, Engage, Create, Transact, Distribute, and Measure.

Talk with our influencer marketing experts.