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The Bouqs Co. Weddings

With its elegant brand aesthetic and beautiful farm-sourced blooms, The Bouqs Co. gave the online flower delivery industry a makeover for the social media age. The company is best known for its monthly subscriptions and same-day flowers deliveries, but The Bouqs Co. Weddings could change that.

The Bouqs Co. paired up with IZEA for an influencer campaign highlighting the online flower retailer’s superb wedding and event services. We selected 10 lifestyle and fashion influencers who were tying the knot, sending unique bouquets, boutonnières, and more — all courtesy of The Bouqs Co. Weddings — to celebrate their upcoming big day.

Our team of creators shared 50 pieces of beautiful content, which we then promoted with a paid media push optimized toward clicks and engagements.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagement
Clicks
Campaign CTR
ENG. Rate

With its elegant brand aesthetic and beautiful farm-sourced blooms, The Bouqs Co. gave the online flower delivery industry a makeover for the social media age. The company is best known for its monthly subscriptions and same-day flowers deliveries, but The Bouqs Co. Weddings could change that.

The Bouqs Co. paired up with IZEA for an influencer campaign highlighting the online flower retailer’s superb wedding and event services. We selected 10 lifestyle and fashion influencers who were tying the knot, sending unique bouquets, boutonnières, and more — all courtesy of The Bouqs Co. Weddings — to celebrate their upcoming big day.

Our team of creators shared 50 pieces of beautiful content, which we then promoted with a paid media push optimized toward clicks and engagements.

Scope
Managed sponsored social
Promoted posts
Content repurposing

KPIs
Engagement
Clicks
Campaign CTR
ENG Rate

2.55%

ENG RATE

476K+

ENGAGEMENTS

106K+

TOTAL CLICKS

0.57%

CTR

2.55%

ENG RATE

476K+

ENGAGEMENTS

106K+

TOTAL CLICKS

0.57%

CTR

Platform
Pinterest
Blog
Instagram
Facebook

Love in Full Bloom

We partnered with fashion and lifestyle influencers who recently got engaged. They love their partners and want to share their love with the world through wedding-style content.

Pinterest

The entire influencer team posted organically on Pinterest, which we then boosted via our aforementioned promoted post strategy. This tactic pushed our KPIs above and beyond what was possible with organic engagement alone, adding almost 100k total paid engagements. For wedding-related content, Pinterest is the platform to reach your intended audience.

12

POSTS

2.68M+

ORGANIC IMPRESSIONS

4M+

PAID IMPRESSIONS

91K+

PAID ENGAGEMENTS

Natalia Levsina avatar Bouqs Weeding Campaign IZEA Case Study

Natalia Levsina
@natalialevsina

299
Followers

Casey avatar Bouqs Weeding Campaign IZEA Case Study

Casey
@streetsbeatseats

9K+
Followers

Deddeh avatar Bouqs Weeding Campaign IZEA Case Study

Deddeh
@secretofdd

134
Followers

Blog Posts

Belle the Magazine did an amazing job on the blog post, going all in with a full photoshoot. This provided a wider variety of high-quality imagery to be repurposed through ContentMine™.

2

POSTS

1K+

VIEWS

804

ENGAGEMENTS

10

CLICKS

Belle The Magazine avatar Bouqs Weeding Campaign IZEA Case Study

Belle The Magazine
bellethemagazine.com

Inspired By This avatar Bouqs Weeding Campaign IZEA Case Study

Inspired By This
inspiredbythis.com/

Instagram Photo Posts

In-feed photos performed well-above industry average in terms of engagements. To make things even better, we saw a large number of clicks and engagements once we began paid promotion on the in-feed content.

8

POSTS

9.19%

ENG. RATE

455K+

IMPRESSIONS

41K+

ENGAGEMENTS

Helen Hu avatar Bouqs Weeding Campaign IZEA Case Study

Helen Wu
@hwuwu

85K+
Followers

Eric Goldie avatar Bouqs Weeding Campaign IZEA Case Study

Eric Goldie
@ericgoldie

152K+
Followers

Olga Slesarenco avatar Bouqs Weeding Campaign IZEA Case Study

Olga Slesarenco
@allbuenothingsoli

171K+
Followers

Instagram Stories

The frames our influencers created helped share the story and message of The Bouqs Co. Weddings beyond our audience’s Instagram feeds. Engagement metrics include swipe-ups, shares, replies, profile visits, and sticker taps.

22

FRAMES

7.76%

ENG. RATE

142K+

IMPRESSIONS

11K+

ENGAGEMENTS

Rachel Iwanyszyn avatar Bouqs IZEA case study avatar

Rachel Iwanyszyn
@jaglever

427K+
Followers

Casey avatar Bouqs Weeding Campaign IZEA Case Study

Casey
@streetsbeatseats

9K+
Followers

Jaglever Bouqs Weeding Campaign IZEA Case Study
streetsbeatseats Bouqs Weeding Campaign IZEA Case Study

Facebook Posts

The majority of creators shared their content on Facebook. Our Facebook strategy was to expose The Bouqs Co. Weddings to an audience outside our younger target demographic, and our creators connected with that audience, who engaged, clicked, liked, and shared their content hundreds of times.

6

POSTS

13.85%

ENG. RATE

2K+

IMPRESSIONS

279

ENGAGEMENTS

Deddeh avatar Bouqs Weeding Campaign IZEA Case Study

Deddeh
@secretofdd

134
Followers

Helen Hu avatar Bouqs Weeding Campaign IZEA Case Study

Helen Wu
@hwuwu

85K+
Followers

Rachel Iwanyszyn avatar Bouqs IZEA case study avatar

Rachel Iwanyszyn
@jaglever

427K+
Followers

“This bouquet is just dreamy!”

Consumer engagement shows that followers are moving lower through the funnel.

Bouqs IZEA case study positive purchase intent

We Brought the Flower Power

IZEA partnered with The Bouqs Co. to generate buzz around their budding wedding and events division. Recently engaged influencers shared farm-fresh bouquets and boutonnieres from The Bouqs Co. Weddings with their followers—to fantastic results.

The 50 pieces of content received 476K engagements and 106K clicks, reaching 15.65 million users across multiple blogs, Instagram, Facebook, and Pinterest. Our promoted post goals were not only met, but greatly exceeded. Promoted post clicks alone over-delivered our campaign goal by 179%.

We even enlisted an extra Instagram creator for the campaign, as well as additional Instagram story frames from our contracted influencers, both of which resulted in an over-delivery for sponsored content.

IZEA’s managed services team used IZEAx Unity Suite to facilitate The Bouqs Co. Wedding campaign. Features used to run the campaign include: Discover, Engage, Create, Transact, Distribute, and Measure.

Talk with our influencer marketing experts.