How it Works

In order to produce the piece of content, the Marketer provides the blogger with an overview of the product or service they would like promoted. At IZEA we call this an “Opportunity”, think of this like a creative brief that is distributed through our influencer marketing platform. The blogger writes a post in their own voice and includes links and other media requested by the marketer. The posts get indexed by search engines and can remain live for years, generating long term visibility and traffic for the brand.