CPG MARKETING
Drive CPG Sales with Creators
Influencer Marketing That Moves Products Off Shelves—Faster.
Let's Connect
Drive CPG Sales with Creators
Influencer Marketing That Moves Products Off Shelves—Faster.
Let's Connect
Built for CPG. Proven at Scale.
We help CPG brands increase trial, drive velocity, and deliver measurable sales lift. Our team of experienced brand marketers, shopper strategists, and influencer experts understand what drives results—online and in-store. From retailer integration to purchase-based targeting and full-funnel measurement, our campaigns are built for performance.
Campaign Focus
To stand out in a crowded category, Vital Proteins partnered with IZEA to launch its new collagen-based greens supplement with a creator strategy designed to break the mold. Humorous, authentic content helped distinguish the brand from traditional influencer efforts, while paid media targeted shoppers at Amazon, Walmart, and Target. The campaign focused on driving conversion—and delivered measurable in-store and e-commerce results.
Campaign Focus
To stand out in a crowded category, Vital Proteins partnered with IZEA to launch its new collagen-based greens supplement with a creator strategy designed to break the mold. Humorous, authentic content helped distinguish the brand from traditional influencer efforts, while paid media targeted shoppers at Amazon, Walmart, and Target. The campaign focused on driving conversion—and delivered measurable in-store and e-commerce results.
From Content to Cart
We place your product with qualified consumers where decisions are made—inside the social feed. With creators introducing your brand at the right moment, discovery becomes purchase. These moments drive more than awareness, they move product.
Campaign Focus
To drive portfolio seasonal sales and reinforce shelf presence across retailers, Reckitt partnered with IZEA to stand out in a highly competitive category. Creators with retailer-specific relevance inspired shoppers to choose the brand over competitors, while paid media targeted high-intent audiences online and in-store. The strategy delivered strong sales lift and purchase behavior across multiple key retailers.
Campaign Focus
To drive portfolio seasonal sales and reinforce shelf presence across retailers, Reckitt partnered with IZEA to stand out in a highly competitive category. Creators with retailer-specific relevance inspired shoppers to choose the brand over competitors, while paid media targeted high-intent audiences online and in-store. The strategy delivered strong sales lift and purchase behavior across multiple key retailers.
Trial. Loyalty. Lift.
Influencer content doesn’t just create awareness—it drives measurable behavior. We help CPG brands grow trial, increase household penetration, and outperform at retail.
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Campaign Focus
To strengthen purchase intent during the crowded holiday season, Josh Cellars partnered with IZEA to showcase both Josh and Josh Reserve in a variety of seasonal usage moments. Strategic paid media and purchase-based store targeting helped increase touchpoints with priority shoppers at Target. The campaign drove measurable lift and created deeper brand engagement by meeting consumers in meaningful, relevant ways.
Campaign Focus
To strengthen purchase intent during the crowded holiday season, Josh Cellars partnered with IZEA to showcase both Josh and Josh Reserve in a variety of seasonal usage moments. Strategic paid media and purchase-based store targeting helped increase touchpoints with priority shoppers at Target. The campaign drove measurable lift and created deeper brand engagement by meeting consumers in meaningful, relevant ways.
Scalable Content & Production
From a single SKU to a nationwide rollout— our creator partnerships generate content for digital shelf ads, in-store displays, door clings, and cross-category promotion. At every scale, we deliver creator content built to convert.
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Campaign Focus 
To ensure shelf placement and household penetration, IZEA leveraged creators to position Tyson’s portfolio as the entertaining staple from Labor Day and beyond. Content was used to target priority retailer shoppers and increase in-store sales, resulting in a 58.98% year over year increase in sales.
Campaign Focus
To ensure shelf placement and household penetration, IZEA leveraged creators to position Tyson’s portfolio as the entertaining staple from Labor Day and beyond. Content was used to target priority retailer shoppers and increase in-store sales, resulting in a 58.98% year over year increase in sales.
Why Influencer Matters Now
Consumer trust is shifting. Creator content reaches audiences where decisions happen, builds credibility, and drives real results—faster and more efficiently than traditional media.
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Source: EMARKETER
How We Work
We act as an extension of your team, built for speed and scale:
- Strategy & planning
- Creator selection & management
- Campaign execution
- Retailer Paid Media Targeting
- Production & logistics
- Legal & compliance
- Reporting & optimization
- Online & In-Store Conversion Measurement
