IZEA HEALTH & WELLNESS
From Trust
to Impact
Creators spark change. They inspire new habits, fuel healthier choices, and shape better lives.
Let's Connect
From Trust to Impact
Creators spark change. They inspire new habits, fuel healthier choices, and shape better lives.
Let's Connect
The Right Voice,
Every Time
We plan and execute creator-led marketing for health and wellness brands—matching strategy with storytelling. And we do it with creators who make audiences stop, listen, and act.
From UGC storytellers to healthcare professionals, KOLs, and celebrities, our partnerships span every tier. Whether direct or through talent agencies—no rosters, no restrictions—if they’re the right fit for your brand, we’ll make it happen.
Campaign Focus
To stand out in a crowded category, Vital Proteins partnered with IZEA to activate high-quality creators and deliver authentic, relatable content—paired with precision-targeted paid media focused on Amazon, Walmart, and Target shoppers. The campaign drove significant engagement and carted purchases, outperforming expectations across every key metric.
Campaign Focus
To stand out in a crowded category, Vital Proteins partnered with IZEA to activate high-quality creators and deliver authentic, relatable content—paired with precision-targeted paid media focused on Amazon, Walmart, and Target shoppers. The campaign drove significant engagement and carted purchases, outperforming expectations across every key metric.
Key Opinion Leaders
Built for Your Brand
Health and wellness covers a lot of ground. Whether you’re navigating regulations, launching a breakthrough, or growing a lifestyle brand, we help your brand show up with clarity, creativity, and credibility.
Campaign Focus
To help WW connect with culturally diverse audiences across global markets, we activated nine relatable lifestyle creators to share personalized recipes and wellness journeys. Together, they produced 48 pieces of tailored content that resonated across communities. These results were all achieved within the first 30 days of the campaign.
Campaign Focus
To help WW connect with culturally diverse audiences across global markets, we activated nine relatable lifestyle creators to share personalized recipes and wellness journeys. Together, they produced 48 pieces of tailored content that resonated across communities—reigniting trust, relevance, and signup intent. These results were all achieved within the first 30 days of the campaign.
Compliance & Confidence
Brand safety is the baseline for everything.
We bring a deep understanding of compliance, backed by an in-house legal team and decades of experience across regulated campaigns. From public health initiatives to product launches, we ensure your message is accurate and aligned—without sacrificing performance.
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Campaign Focus
Over a 60-day campaign, IZEA partnered with four designated healthcare professionals to create 18 pieces of content showcasing Curél in real clinical settings. Their trusted voices helped position Curél as a top choice for demanding skin needs—driving strong retail traffic and an exceptional video completion rate.
Campaign Focus
Over a 60-day campaign, IZEA partnered with four designated healthcare professionals to create 18 pieces of content showcasing Curél in real clinical settings. Their trusted voices helped position Curél as a top choice for demanding skin needs—driving strong retail traffic and an exceptional video completion rate.
Ideas that Perform
We create scroll-stopping work that blends brand storytelling with social-first strategy—and we back it with analytics that prove what’s working. From carted sales and brand lift to curated audiences and precision targeting, everything is built for impact and tracked through our purpose-built software and best-in-class third-party partners.
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Campaign Focus 
Boiron engaged IZEA to run a sponsorship campaign aimed at increasing awareness of its homeopathic medicines on TikTok and driving clicks to key product landing pages. IZEA tapped lifestyle and family creators to produce just eight pieces of content highlighting how Boiron helps ease upset stomachs with plant-based ingredients. Supported by paid media, the campaign delivered outsized results in both reach and engagement—far exceeding expectations relative to its size.
Campaign Focus
Boiron engaged IZEA to run a sponsorship campaign aimed at increasing awareness of its homeopathic medicines on TikTok and driving clicks to key product landing pages. IZEA tapped lifestyle and family creators to produce just eight pieces of content highlighting how Boiron helps ease upset stomachs with plant-based ingredients. Supported by paid media, the campaign delivered outsized results in both reach and engagement—far exceeding expectations relative to its size.
Why Influencer Matters Now
Health decisions are shaped in the scroll. Creators model new routines, shift behavior, and spark change. In wellness, they’re not a nice-to-have—they’re essential.
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Source: EMARKETER
Wellness Way
We act as an extension of your team, handling every turn in the journey:
- Strategy & Creative Planning
- Creator Discovery & Management
(including HCPs and KOLs) - Legal, Compliance & Brand
Safety Oversight - Campaign Execution & Content
Production - Paid Media Amplification
- Real-Time Reporting, Insights
& Optimization
